KIA MOTORS AMERICA ANNOUNCES RECORD APRIL CERTIFIED PRE-OWNED SALES

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Kia Stands Out From the Crowd With 5.6 Percent Increase in CPO Sales Year-Over-Year

  • Kia’s U.S.-built* Optima midsize sedan led the pack
  • Kia’s CPO momentum is supported by the company’s strong brand value

IRVINE, CALIF., May 8, 2017 – Following a record first quarter of Certified Pre-Owned vehicle sales, Kia Motors America’s (KMA) momentum continued with best-ever April CPO sales of 6,953 vehicles.  Kia’s U.S.-built* Optima midsize sedan led the charge with 1,649 units sold.

Autodata’s1 April CPO retail sales report confirms that when it comes to pre-owned vehicles, Kia continues to outpace the industry with an impressive 14 percent increase year-to-date.  

”Kia’s record CPO sales are not surprising when you consider Kia offers the longest powertrain coverage, excellent financing incentives, and a strong inspection process,” said Eric Anderson Director of Data Products for IntelliChoice. “This is why IntelliChoice awarded Kia the best popular brand CPO program.” 

KMA’s rigorous CPO program, administered by JM&A Group, accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer and every vehicle undergoes a meticulous 150-point Quality Assurance inspection by certified Kia technicians. CPO vehicles also come with a 10-year /100,000-mile powertrain limited warranty2 and 12-month /12,000 mile-Platinum Coverage3. Whether it’s the midsize Optima sedan, iconic Soul or the Sorento CUV that drivers dream of, customers get a great price matched with superb quality, bypassing the stress, risk and uncertainty that typically comes with buying a previously owned vehicle.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

 

 

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

1 Autodata Corporation April 2017 Certified Pre-Owned Retail Sales

2 The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to kia.com.

3 Platinum Coverage begins on the vehicle purchase date and odometer reading on purchase date. Platinum Coverage is limited; for exact coverages, exclusions and limitations, please review CPO contract or see retailer for details.

 

Media Contacts

Brian Devenny
Sr. Account Supervisor
phone: (949) 468-4818
mobile: (201) 696-1875
 
Julie Murphy
Sr. Corporate Communications Analyst
phone: (949) 468-4815
mobile: (949) 939-7683
email: jmurphy@kiausa.com

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