KATZKIN LEATHER STAYS HIGH PROFILE WITH PARTNER MOPAR AT CENTRAL VA YEARLY EVENT

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10th ANNUAL MOPARPALOOZA ENGAGES OWNERS, FANS & CHARITY-MINDED

MONTEBELLO, Calif., May 8, 2017 – As thousands of owners and fans of Mopar genuine accessories prepare to enjoy the 10th annual Moparpalooza, May 19-20th at the Dominion Raceway in Thornburg, VA, Katzkin Leather -- the exclusive supplier to Mopar’s aftermarket division and a global leader in automotive interior transformation -- prepares to showcase the best-of-the best examples of interior customization at one of the largest all-Chrysler Group cars shows of the year.  The annual event supports the Fisher House Foundation, an organization that provides free or low cost lodging to veterans and military families while receiving treatment at military medical centers.

According to Doug Johnson, director of OEM development for Katzkin, his company has aligned with Mopar since 2003, and during the near decade and a half partnership, the two brands together have supported nearly every product in the Mopar family including the popular Ram 1500, Wrangler and Dodge Charger.  “Not only is Katzkin’s label displayed prominently on Mopar leather interiors, but we’re listed directly on the Monroney label,” said Johnson.  “That type of credibility has not only been enhanced through our ongoing relationship, but more importantly has been earned by the rigorous North American testing we go through for safety and durability.”

As Katzkin enters its fifth year of participation in the charity car show, the company plans to feature a prominent display area throughout the duration of the Moparpalooza event, highlighting trucks, Jeeps and muscle cars.  Katzkin as a brand is a true value story for consumers, providing affordable luxury for nearly every non-luxury nameplate of the past decade.  Every Katzkin interior for Chrysler, Dodge, Jeep and Ram is backed by a 3-year/ 36,000-mile national warranty.

 

About Moparpalooza

Moparpalooza is a celebration of the heritage and passion that surrounds vehicles in the Chrysler family, within the DC-metro area.  Additionally, the annual event is an automotive charity program in the DC-metro area that raises money for the Fisher House Foundation. Fisher House provides free or low cost lodging to veterans and military families while receiving treatment at military medical centers.

The term “Mopar” has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler (now officially Fiat Chrysler Automobiles or FCA).

 “With a good portion of truck pricing ranging anywhere from $40,000-$60,000, one would expect to find leather interior already inside,” said Johnson.  “Our role at Katzkin allows us to help consumers include a further value that is more bespoke to their vehicle, with the addition of customized leather packages – we have local restylers throughout the nation that support both dealers and our website, so the process is easy, seamless and cost-efficient.” 

Katzkin maintains a national network of over 2500 professional installers that display and sell the product to consumers. Typical leather interior transformations begin around $2,000.

About Katzkin Leather, Inc.
Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors.  With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years.  Katzkin maintains more than 3,000 interior patterns, 130 colors and materials, and more custom options than any other interior manufacturer.  For more information, visit Katzkin online at www.katzkin.com.

 

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Contact:

Deb Pollack for Katzkin Leather
(t) 805.320.9248 (e)deb@debpollack.com

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Montebello
CA
90640
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Deb Pollack, Strategic Partnerships & Communication
T: 805-320-9248
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Katzkin has partnered with FCA for nearly 15 years

Katzkin has partnered with FCA for nearly 15 years

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