KARMA TOMORROW: THE INSIDE STORY OF CREATING THE KARMA GT DESIGNED BY PININFARINA

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  • VIDEO VIGNETTE SHOWS HOW KARMA’S PARTNERSHIP STRATEGY YIELDS RESULTS -- A STUNNING CONCEPT COMBINING KARMA’S CALIFORNIA SOUL WITH THE ITALIAN “DOLCE VITA”
  • DESIGNERS UNVEIL THEIR CREATIVE PROCESS AND HOW THEY DEVELOPED AN ALTERNATIVE DESIGN INTERPRETATION BUILT AROUND A KARMA HEART

IRVINE, Calif. (May 30, 2019) – Southern California-based Karma Automotive today released “The Making of Karma GT Designed by Pininfarina,” a video vignette showing how the company’s partnership with Pininfarina resulted in a custom-made, Italian-designed, two-door coupe variant of the new 2020 Revero GT intended to gauge customer interest.

Karma’s GT Designed by Pininfarina is part of its “Shanghai Big Three,” a trio of cars used to illustrate the company’s immediate, mid-term and long-term future. In addition to Karma’s Pininfarina designed concept, is a new 2020 Karma Revero GT luxury electric vehicle expected to hit dealer showrooms later this year, and the Karma SC1 Vision Concept: a signpost to Karma’s future – one that recognizes and embraces full electrification.

The Karma GT Designed by Pininfarina is the first result of a partnership with Pininfarina, the iconic Italian design and engineering house. The Pininfarina team took a new 2020 Revero GT, retained the fundamental engineering parameters of the luxury electric vehicle, and then crafted a new body style (a coupe), panels and interior, offering an alternative design interpretation with some trademark Italian flair. The end result is a stunning concept combining Karma’s California soul with the Italian "dolce vita."

Editor’s Note: The larger design, customization and engineering story behind the new 2020 Karma Revero GT, Karma Pininfarina GT and Karma SC1 Vision Concept can be found at the Karma Newsroom: www.karmanewsroom.com 

Meet Karma Automotive and Karma Revero

Karma Automotive designs, engineers, and markets luxury electric vehicles, all from its Southern California base of operations. Founded in 2014 and employing nearly 1,000 people worldwide, Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this. The Karma Revero is a luxury electric vehicle powered by dual electric motors that embodies Karma’s goals of offering leading automotive design, technology, customization and an outstanding customer experience. Every Revero is created with great individual care and world-class craftsmanship at the Karma Innovation and Customization Center in Moreno Valley, Calif.

Learn more about Karma Automotive and Revero at www.karmaautomotive.com or visit the password-free Karma Newsroom at www.karmanewsroom.com for the latest press releases, videos and images.

Karma Media Contacts:

Matt Clarke, PR Director                                             
maclarke@karmaautomotive.com                             
949-899-0168                                                              

Dave Barthmuss, PR Manager
dbarthmuss@karmautomotive.com
805-660-1914

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92618
PR Contacts
Matthew Clarke, PR Director
Dave Barthmuss, PR Manager
Andy Chen, Communications Specialist
Bailey Hall, Communications Specialist
Natasha Overin, Communications Specialist
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