MITSUBISHI MOTORS WELCOMES CHARLIE OBAUGH MITSUBISHI TO NORTH AMERICAN DEALER NETWORK

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FRANKLIN, Tenn. Mitsubishi Motors North America, Inc. (MMNA) today welcomed the latest new dealership to its expanding U.S. dealer network – Charlie Obaugh Mitsubishi in Staunton, Virginia.

Charlie Obaugh Mitsubishi joins the dealer network as part of MMNA's ongoing expansion of its dealer footprint into untapped markets where opportunities exist to introduce the brand to a new group of consumers. The dealership is part of the larger local Charlie Obaugh Auto Group, which includes Charlie Obaugh Chevrolet-Buick-GMC and Charlie Obaugh Kia.

“Charlie Obaugh Mitsubishi is officially open for business, and we are excited to bring our passion for the highest level of sales expertise to our new Mitsubishi franchise, and help introduce the reinvigorated Mitsubishi brand to our local customers," said Eric Obaugh, dealer principal, Charlie Obaugh Mitsubishi. “We have a fantastic team of dedicated and trained staff on hand to help our customers find the best vehicle that suits their needs, and we are eager to help reintroduce and grow the Mitsubishi Motors brand in the Staunton area."

MMNA recently finalized the relocation of its U.S. headquarters from Cypress, California to Franklin, Tennessee. The relocation is part of an ongoing effort to reinvent every aspect of the Mitsubishi Motors brand and business in the U.S., from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle.

In 2019, MMNA added 36 new dealer partners while also expanding its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined already established operations based in New Jersey and Texas.

"We are committed to sustainably growing our dealership network and brand visibility across the United States, and the addition of Charlie Obaugh Mitsubishi is a critical step to helping us achieve that goal," said Jimmy Scarboro, director, southeast region, MMNA. "As Mitsubishi Motors adds new dealer partners in critical markets throughout the central region, we lay the foundation to ensure growth and success for the brand."

Charlie Obaugh Mitsubishi is located at 387 Lee Jackson Hwy Staunton, Virginia, 24401, and can be reached by telephone at (540) 324-4446 and online at www.charlieobaughmitsu.com.

For more on Mitsubishi Motors and the dealer network, please visit media.mitsubishicars.com.

 

About Mitsubishi Motors North America, Inc.
Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2019 marked the brand's seventh consecutive year of sales growth.

Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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Mitsubishi Motors welcomes Charlie Obaugh Mitsubishi to North American dealer network.

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